JK Moving Services expands nationwide with Yembo

Headquartered in Sterling, Virginia, JK Moving historically served the local DC, Maryland and Virginia (DMV) area with moving and relocation services. But in recent years, the company recognized the business opportunities of extending its services nationwide. To do so, however, it would need to retool the traditional processes it had successfully used with local moves, to efficiently manage remote moves dispersed across the US.

As an industry leader known for adopting technology innovations, JK Moving saw the potential of AI virtual surveys to speed and improve the surveying process as well as the customer experience. In 2019, JK Moving began leveraging Yembo's AI virtual surveys as a key component in enabling the company to expand and scale services without adding new offices or negatively impacting customer service.

Since then, JK Moving has booked 5,900+ moves using Yembo's virtual surveys, with 94% accuracy and high customer satisfaction, and has achieved 87% year-to-date, year-over-year revenue growth as a result of the nationwide expansion.

With 93% of its moves originating in the DMV area, JK Moving's long-term growth opportunities were limited if it remained solely a local provider. Growing revenue would require expanding beyond the local market, and to do so JK Moving knew it must be smart and innovative in using technology, not only to provide exceptional service to a broader customer base, but also to transition to a more efficient sales model.

The company had traditionally relied on time-intensive on-site surveys and estimates. As with most businesses, time is a precious commodity, and it was taking JK Moving's team more than an hour to conduct just one survey. With the ambitious goals the company had in place, surveying at a faster rate and doing surveys remotely were not options — they were requirements for prolonged efficiency and expansion.

JK Moving had a track record for implementing game-changing technology innovations otherwise unheard of in the household goods industry. It knew that technology was the key to conducting surveys faster, supercharging the sales team, and doing business on a larger scale.

People, processes, and technology were the three drivers that enabled JK Moving to achieve its goal of nationwide service and impressive revenue growth. In 2019, JK Moving became one of the first adopters — literally the second customer — of Yembo's AI technology.

Yembo's world-class AI gave the sales team not only a surveying tool but also a sales tool. An in-home survey that previously took an hour can now be done in minutes, with JK Moving surveying each room in about 30 seconds. Yembo takes the manual work out of surveying by identifying household items and generating an inventory list and cube sheet, so surveys are completed in minutes with 94% accuracy, up from 86% before Yembo.

While the virtual surveys were implemented to support dispersed moves, they also benefit DMV-area customers, who can now choose from an in-home estimate, a virtual consultation, or a self-survey. The sales team, once focused on the DMV area, can now assist customers across the country, and JK Moving has added remote workers in separate time zones to conduct virtual surveys nationwide, with the majority of its reps achieving record sales goals.

Today, some 97% of customers opt for a virtual survey over an in-home survey. Yembo complements other modernizations at JK Moving, including a mobile app that lets clients receive, review, accept, and edit estimates, make payments, communicate with their sales consultant and move coordinator, and prepare for move day.